Kim Kardashian-West sure is putting her hair team to work! After going shorter and wearing a high ponytail, Kim unveiled a shorter bob with the ends turned under for her cover of the Wall Street Journal Digital edition. Now the reality star and beauty mogul is donning blonde hair again for a new KKW Beauty campaign. Her hairstylist Chris Appleton revealed photos of Kim’s blonde tresses on his Instagram and said that blonde Kim is his favorite. Kim looks gorgeous as a blonde and now photos of Kylie Jenner with blonde hair are also surfacing.

In the photo that Chris Appleton shared, Kim is sporting platinum blonde hair and wearing a red and yellow, leather bustier that looks like flames of fire. She has a lit match in her mouth and you can see the flame rise up towards her eye. It may come as no surprise that Kim’s campaign is called So Fire.

Kim explained the new collection will be available on the website come July 19, 2019, at 12 p.m.

She stated the following in her caption.

“So excited to announce my new @kkwbeauty Sooo Fire Collection!!!🔥 The new collection includes a 10-pan metallic eyeshadow palette, 3 eyeliners and 3 glosses with a brand new formula. I wanted to create something that was fun, and completely different than what we have done before. Wait until you see this packaging!!! I’m so excited to see all of the looks you can create with this collection.”

You may see the photos Kim Kardashian West shared with her 143.6 million Instagram followers below.

Donna Trope shot the ad campaign and Modern Pamper Salon did Kim Kardashian’s nails. It was her eye makeup, however, that drew attention as it is a collection of 10 eyeshadows, 3 eyeliners and 3 glosses that will be unveiled on July 19. Kim’s eyes were done in metallic fiery red and gold and the finished look was stunning.

Though the bustier features flames and the product is the So Fire collection, some said that she looked like a modern-day version of Wonder Woman. What do you think? Do you like Kim Kardashian’s blonde hair for the ad campaign? Are you going to check out the So Fire Collection on July 19?