October 21st is Kim Kardashian‘s birthday, but the celebrations have already started for the mother of four. Her latest Instagram stories prove that she is ready to have all the fun in the world.

The reality TV star is seen coming out of a cake while wearing a skimpy swimsuit. It seems that the big day will mark the beginning of a new era for Kardashian.

After dealing with some marital issues linked to her husband, Kanye West’s mental health challenges, Kardashian is ready with the next chapter.

It appears that pleasing her fans with stunning images will always remain a top priority for the businesswoman. She is also spending more time focusing on causes that are important in her eyes. Armenia and criminal justice reform are high on her list.

The birthday is an excellent opportunity to push Kardashian’s products. For example, she wrote this caption: “In celebration of my 40th birthday, I am so excited to announce @kkwbeauty’s The Opalescent Collection, Launching at 10:46am on October 21st, the exact time and date I was born. Each product is housed in opalescent packaging to celebrate my birthstone, the opal. Featuring a 10-Pan Pressed Powder Palette, a new Opalescent Gloss, newly formulated Semi-Matte Liquid Lipsticks, and Lip Liners. This collection is a combination of neutrals and pops of color suitable for everyday wear and glam nights out. I can’t wait for you guys to see how amazing these new products are! Shop the #Opalescent Collection on Wednesday, 10.21 at 10:46AM PT exclusively online at KKWBEAUTY.COM.”

Kardashian has also encouraged her followers to focus on what is going on in Armenia: “I’ve been speaking out about the current situation in Armenia and Artsakh and having conversations with so many others to bring further awareness to the crisis that we cannot allow to advance. My thoughts and prayers are with the brave men, women and children. I want everyone to remember that despite the distance that separates us, we are not limited by borders and we are one global Armenian nation together. ”

The fashionista and her family spent some quality time in the Dominican Republic. It was the perfect setting to reconnect after a hectic year.

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The Kardashian brand is still expanding, and supporters believe that the sky is the limit.