After orchestrating the switch to a vegan menu for the Golden Globes last weekend and urging his fellow A-listers to stop using private jets during his acceptance speech for Best Actor In a Motion Picture – Drama, Joker star Joaquin Phoenix is taking his environmental activism even further by promising to wear the same tuxedo throughout the current Hollywood award season.

Stella McCartney, the designer of Phoenix’s suit, announced the 45-year-old actor’s latest sustainability effort on Twitter.

Stella McCartney is mocked for suggesting Joaquin Phoenix is an eco-hero for re-using the same tux for the whole awards season rather than binning it after one use via @MailOnline

— Climate Realist (@ClimateRealists) January 8, 2020

“This man is a winner… wearing custom Stella because he chooses to make choices for the future of the planet. He has also chosen to wear this same Tux for the entire award season to reduce waste. I am proud to join forces with you,” wrote McCartney.

While Phoenix’s heart may be in the right place, the response to this announcement has been mixed, at best. The majority of the reaction on social media has been dripping with sarcasm.

One skeptic wrote that we can just forget about first responders like firemen, police officers, EMT’s, or charity workers, doctors, and nurses, and instead we can call a man a “hero” because he wears the same tux for a whole season.

Former Fox News anchor Megyn Kelly also criticized Phoenix and McCartney, calling them “out of touch.” She added, “Oh the sacrifice! Just ONE tuxedo! Spare us.”

Well said @JaniceDean. How out of touch are these ppl?? Oh the sacrifice! Just ONE tuxedo! Spare us.

— Megyn Kelly (@megynkelly) January 8, 2020

Others pointed out that McCartney’s clothes are so expensive no one can afford them, and some noted Ricky Gervais’ monologue about the hypocrisy in Hollywood. Gervais’s scathing comments included calling out Apple TV for making The Morning Show – which is about the importance of dignity and doing the right thing – while running sweatshops in China.

Gervais also went after Amazon and Disney, and said that if ISIS started a streaming service, everyone in the room would call their agent.

“So if you do win an award tonight, don’t use it as a platform to make a political speech, right? You’re in no position to lecture the public about anything,” said Gervais.

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Despite his request to avoid political speeches, Michelle Williams and Patricia Arquette made them anyway when accepting their respective awards. Phoenix also got political, telling the audience that it’s great to vote, but sometimes they have to take responsibility themselves and make changes and sacrifices in their own lives.